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IEE: A Story of Japanese Technology
Meeting Philippine Ingenuity

Known for their excellence and brilliance, backed by their skill, their rich heritage, and their consistent excellence, the Japanese continuously share their breakthrough technology to the world. Their cultural approaches to things like Kaizen – a concept of continuous improvement – has greatly affected the way they do business, invest, and create. In fact, Japanese-grown brands have been integrated in popular history, becoming household names and go-to products of consumers worldwide.

The Philippines has partnered and collaborated with many different Japanese brands and companies for years, fusing those strengths and values with the Filipino skill, mind, and talent. The result of this is growth for both countries, whether it be in business, economy, or personally for the people who benefit from Japanese technology and Filipino ingenuity coming together.


Roots of a Vision

Japan’s Mitsubishi Electric Group is a prime example of technological excellence. It continues to work to contribute to the realization of a vibrant and sustainable society through constant technological innovation and ceaseless creativity. "Changes for the Better" is a tagline that represents the Mitsubishi Electric Group’s attitude to "always strive to achieve something better," as they continue to lead change and growth. Each member of the Group comes in with a shared and mutual strong will and passion to continuously aim for change, reinforcing their commitment to creating "an even better tomorrow."

International Elevator & Equipment, Inc. (IEE) is a subsidiary of Mitsubishi Electric Group operating in the Philippines that mirrors this purpose. They acknowledge the creativity and resilience of Filipinos as a factor that helped build a presence for Mitsubishi Electric in the country. Since its humble beginnings in 1969, IEE has been steadfast in its pursuit of making a name in Philippine business, while uplifting the quality of life of Filipino people by making everyday life easier and better. This is in keeping with Mitsubishi Electric’s brand thrust. Through harmonious collaboration with and leadership from Mitsubishi Electric in elevator engineering and business leadership, IEE is able to deliver quality products and exceptional services to its customers while operating in a safe, efficient, reliable, and sustainable way:

“Filipinos are known to be hospitable, making the company customer-oriented and even employee-oriented. At the same time, we value the importance of undertaking the correct processes and best practices instilled by Mitsubishi Electric’s brand of discipline and innovation, for the best possible product outcomes,” shares Katsunori Ushiku, IEE Chairman and President. “Through this coming-together, we’ve been able to help bring life-improving technology to the daily lives of our consumers.”


Unwavering Commitment

Starting with only 36 employees, IEE’s beginnings as a Japanese-Philippine elevator partnership grew to become a full-fledged provider of Mitsubishi Electric mechanical products (including industrial-grade elevators, escalators, air conditioners, hand dryers, and more). In its 50th year it has grown with exceptional quality, and is now home to more than 1,600 employees. With influence and leadership from Mitsubishi Electric itself, the company is now recognized as a leader in elevator engineering, innovative lift systems, as well as the top-notch sales, design, installation, and after-sales servicing and maintenance of their elevators and escalators in the Philippines.

IEE adapts Mitsubishi Electric’s unwavering commitment to ensuring world-class accessibility technology by way of innovative lift solutions, and aims to make it a norm in the country, IEE also earned many awards and accolades because of this commitment; foremost, for being a primary provider of first class mechanical products, high-end engineering, and modern vertical transportation solutions to different local institutions such as hospitals, schools, five-star hotels and distinguished commercial and residential buildings.

IEE’s products also include Diesel Generators, Jet Towel Hand Dryers, Ventilators, Hydronics System-Chillers, and Building Management Systems. These products are also in use in several large-scale applications throughout the country.

IEE continues its expansion nationwide, creating branch offices in Cebu and Davao, as well as satellite offices in Iloilo, Bicol, Zamboanga, Baguio and Cagayan De Oro, with plans to extend its services to farther reaches of the Philippines.

“We believe that the Philippines is ripe with talent, which, when coupled with a company that can help them thrive, provides a win-win situation we can all get behind. IEE has continually committed to providing top notch quality products and aftersales service through the latest technology of Mitsubishi Electric while enhancing the skills of its employees to deliver safe and secure services to the society that Filipinos can be proud of. We will continue to be a conduit in bringing together Japanese technology and Filipino ingenuity and character, for a better world.” Ushiku continues.

International Elevator & Equipment, Inc. (IEE) is a multinational company, subsidiary of Mitsubishi Electric Group Operating in the Philippines for almost 50 years. IEE is one of the recognized leaders in sales, design, installation and maintenance of elevators and escalators in the Philippines. Its extensive track record is distinguished by performance reliability and customer satisfaction. These time-honored company values have also solidified IEE as a leader in sales, installation and maintenance of air-conditioners and diesel generators as well, further bolstering its growing reputation as a primary provider of high-end engineering and industrial products and services.

The meeting of both minds and cultures in this Japanese-Filipino elevator partnership proves to be an exciting and fruitful one for IEE for now and for years to come.

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