The goal of sustainability has evolved into a top priority for organizations across all industries in today's environment of fast change. Companies are becoming more aware of their social obligations and working to improve the world through their operations. This practice is an approach by Mitsubishi Electric, a well-known and renowned brand. Through its commitment to excellence and innovation, it aims to assist in the realization of a vibrant and sustainable society.

Mitsubishi Electric Quality (MEQ), which offers a long-term commitment to providing the finest at Mitsubishi Electric, strives for 100% excellence through continuous improvement. In this article about Mitsubishi Electric's fundamental values and initiatives, it is highlighted how committed the company is to quality, technology, ethics, humanity, society, and the environment.

Mitsubishi Electric Quality: Striving for Perfection

At the heart of Mitsubishi Electric's philosophy lies a relentless pursuit of perfection, encapsulated in the concept of MEQ. It represents the company's commitment to delivering exceptional products and services that are not only of the highest quality but also eco-friendly and sustainable.

• Durability: Consistent Performance in Any Environment

Our products are built to last, offering consistent performance even in challenging environments. Regardless of the surrounding conditions, our residential and industrial products and public infrastructure systems are designed to withstand the test of time. This commitment to durability ensures that our clients can rely on the company’s products and services for years to come.



• Efficiency: Optimizing Power Consumption

In a time where efficiency is important, the development of products that minimize power consumption is a top priority. By optimizing every unit and system, it aims to reduce energy waste and contribute to a more sustainable future. Through continuous innovation, our company strives to make products more efficient without compromising on performance.



• Comfort: Enhancing the Home Stay

Leveraging advanced technologies and design principles, we aim to create products that enhance comfort and peace of mind in every home. Whether it is through air conditioning systems that provide optimal temperature control or jet towel hand dryers that contribute to a sanitary environment, we strive to make the lives of society more comfortable and enjoyable.

Mitsubishi Electric: Values and Commitment

To effectively contribute to society's sustainability, Mitsubishi Electric, through International Elevator & Equipment, Inc., operates based on a set of values and commitments that guide our actions and decisions. These values encompass trust, quality, technology, ethics and compliance, humanity, the environment, and society. By upholding these values, we aim to fulfill our commitment to creating a better tomorrow.

• Trust: Building Relationships Based on Mutual Trust

Embodying the importance of building strong relationships based on mutual trust, it recognizes that trust is the foundation of successful partnerships and collaborations. By fostering trust with our customers, shareholders, suppliers, employees, and society at large, we focus on creating a sustainable business ecosystem that benefits all stakeholders.



• Quality: Ensuring Customer Satisfaction

Customer satisfaction is at the core of Mitsubishi Electric's business practices. And is dedicated to providing products and services of the highest quality that meet the needs and expectations of society. By consistently delivering on its promise of quality, the company aims to contribute to a better society and build lasting relationships with its clients.



• Technology: Creating New Value for Society

With a strong focus on technology and innovation, we strive to provide society with new value by continuously enhancing its technological capabilities. The company continues to develop solutions that address pressing social issues. Through the diverse businesses and corporate activities related to the environment, social, and governance (ESG) that seek to contribute towards achieving the globally shared goals of the Sustainable Development Goals (SDGs).



• Ethics and Compliance: Acting with Integrity

Mitsubishi Electric upholds high ethical standards, complies with laws and social norms, and believes in conducting business with integrity, demonstrating a strong commitment to ethical practices.



• Humanity: Prioritizing Health, Safety, and Diversity

The well-being of individuals is always our top priority. We prioritize health and safety in all aspects of the operations, ensuring the well-being of the employees, whether in the workplace or in the products and services the company offers. Promoting diversity and respect for the personalities and human rights of individuals means fostering an inclusive work environment where everyone feels valued and supported, regardless of the employees’ backgrounds or beliefs. This kind of commitment to diversity not only promotes equality but also encourages innovation and creativity within the company.



• Environment: Protecting and Improving the Global Environment

Recognizing the urgent need to address environmental challenges, Mitsubishi Electric strives to protect and improve the global environment through sustainable practices and seeks to minimize its ecological footprint by harmonizing the company’s operations with nature, which aims to contribute to the preservation of our planet for future generations.



• Society: Contributing to a Better Society

We are steadfastly devoted to helping to build a better society as responsible corporate citizens. We aim to have a positive influence on both local communities and society at large through our various initiatives that aim to address social issues and bring about significant change by utilizing resources and skills.

Mitsubishi Electric: Commitment to a Sustainable Future

Mitsubishi Electric's commitment to sustainability is evident in our proactive efforts to create a better future for all. By prioritizing social challenges, environmental stewardship, and safety, the company demonstrates its dedication to responsible business practices. Through innovation, partnerships, and employee empowerment, Mitsubishi Electric strives to drive changes for the better and contribute to a more sustainable world. As we navigate a rapidly changing landscape, Mitsubishi Electric continues to pioneer sustainability for a brighter future.

Communication with Stakeholders

We recognize the importance of engaging and collaborating with our stakeholders to create a more sustainable future by actively communicating our sustainability initiatives, achievements, and challenges to foster transparency and trust. Listening to feedback, incorporating diverse perspectives, and addressing concerns, we ensure that our sustainability efforts are aligned with the expectations and needs of our stakeholders.

Mitsubishi Electric through IEE is to build a higher purpose - to create a future that is more sustainable for all. And this is where our commitment truly stands. By aligning our values with the needs of society, we are working towards a common goal of building a better world. The goal is to take steps to integrate Mitsubishi Electric Quality and embark on a shared mission to create a future that is more sustainable for all.